https://www.carolinedrayton.com/home daily 1.0 2024-04-11 https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591789289269-9RY9S7BNJVEZBQCWHRNM/Raw+Material.jpg Home https://www.carolinedrayton.com/about daily 0.75 2020-06-22 https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1590172744231-WPALEFPMP9YXJWUXAL4G/Caroline+Drayton.jpg About Having spent over sixteen years in both agency and in-house roles, I have led communications strategies for organisations spanning the hospitality and broader lifestyle spaces including Four Seasons Hotels and Resorts, Marcus Wareing Restaurants and Manhattan Loft Corporation. With a comprehensive knowledge of the tactics required to drive a brand’s messaging in the management of all offline and online routes to market, I am able to provide the necessary support in the delivery of a company’s overarching commercial objectives, showcasing intuition and leadership in all aspects of the MarComms mix. My work has facilitated partnerships across multiple industries including hospitality, art, fashion, film and music enabling a tangible knowledge and understanding of the global luxury and lifestyle landscapes and an ability to successfully forge strong relationships with both external partners and internal stakeholders alike. For the past two years I have been included in PRWeek’s UK Power Book, “the definitive guide to the brightest and most influential PR professionals in Britain.” Discover some of my favourite places, experiences and destinations in this quick fire Q&A. https://www.carolinedrayton.com/testimonials daily 0.75 2024-06-26 https://www.carolinedrayton.com/contact daily 0.75 2020-06-22 https://www.carolinedrayton.com/services daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1592583401627-YXL8APH5YO08USK12EHB/Media+Relations_04.jpg Services - Media Relations PR is where I kick-started my career and remains a core component of what I offer with my address book spanning all sectors of the media. I am a huge advocate of ensuring a client’s story is taken beyond its industry-focused pages and publications and into a broader cross-section of press, whether B2B or B2C, print or online, shorter-lead or longer. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591973720421-BQO3VA0GF696CNQTT8MC/New+Business+Development.jpg Services - Corporate Communications Now more than ever it is crucial that companies re-examine their values and the authenticity of what they stand for. I work with businesses to evaluate and rework their brand story, in addition to compiling an accessible yet engaging strategy in which to disseminate the information to secure the buy-in not only of key stakeholders but imperatively, all employees . https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591890979450-8S4PVPN4T622GMADJ4OV/darwin-vegher-g84o80vA5jo-unsplash.jpg Services - Digital Marketing From SEO strategies and email marketing, through to PPC, social media advertising and smart display campaigns, let me help you navigate this sometimes confusing landscape that when approached in a considered and adept manner can demonstrate healthy conversion rates, often with a significant return on spend when the correct channels are engaged to achieve your objectives. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591877192521-6XR7KFGFJ33M87PVM917/toa-heftiba-jQVEXX3raZs-unsplash.jpg Services - Photography & Video Photography and video is the quickest and most effective way to convey your brand aesthetic and should be central to any campaign. From bigger shoots for new launches or rebrands to something smaller, I work with a preferred group of photographers and videographers and can manage and oversee all aspects of the project. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591973587202-KQ91QJTYQO63TT7GBLHW/Copywriting.jpg Services - Copywriting Whether brand bibles or press releases, website pages or sales presentations, I support businesses across a variety of copywriting needs, either for one-off projects or in a retained capacity, to ensure a coherent and powerful external brand voice is consistently presented. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1592245046078-D5A8RHNKHND7ZKD9MTGB/Planning+%26+Strategy.jpg Services - Planning & Strategy For many businesses, it doesn’t make sense to employ someone full time into a senior marketing role but to instead focus time and resources on the growth and development of more junior positions. In this scenario, I happily work alongside founders and directors in the planning and strategy of new campaigns, to then be executed on-the-ground by other team members. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591973622263-23VZSM6TE3S2HHSWG0KB/Events+%26+Experience+Programmingjpg Services - Event & Experience Programming Whilst at present, experience programming will be leading more strategies than those incorporating events, both will play their part in the future as the new consumer looks to engage with brands in a more fulfilling and educational capacity. I will work with you to identify, develop and execute the right level of programme, with your overarching goals central to its delivery. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591973075013-IXU7JS1VAR5UKUE2E6BN/Corporate+Communications.jpg Services - New Business Development I support companies lacking either the time or resources to focus on new business opportunities. Whether researching and providing data-driven reports on brands or areas aligning to your ambitions or responding to already received RFPs, I am able to work alongside senior management in converting open possibilities into concrete business. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591877292170-C5GJ040HNP4N57OABPWV/Brand+Marketing.jpg Services - Brand Marketing At its core, brand marketing is a combination of many of the above. By taking your mission statement, your values and your personality and aligning them with your visual assets, I will guide you through all the required touchpoints in the creation of your brand image, culminating in a proposal for recommended offline and online channels for communication. https://images.squarespace-cdn.com/content/v1/5ebad763bc68e01600415d8e/1591877257660-FNKDOOR01DDKI54AIQHG/Partnerships.jpg Services - Partnerships A key tactic for driving both brand awareness and new audience acquisition; however, who you work with is crucial to achieving your KPIs. I have established partnerships across multiple different industries and will work with you to identify the best suited brands and institutions, overseeing all aspects of the collaboration from initial engagement through to contracting and execution. https://www.carolinedrayton.com/new-page daily 0.75 2020-06-18 https://www.carolinedrayton.com/privacy-policy daily 0.75 2020-06-21